"We believe in preparing our student-athletes to maximize their NIL endeavors, and the group licensing product offered by The Brandr Group fits perfectly into that support plan," said Director of Athletics, Julie Cromer. "This co-branded merchandise opportunity is an enhancement for our fans and our student-athletes with new, player-specific merchandise soon to be available on the shelves of their favorite Bobcats retail outlets."
 
TBG will support the collective use of student-athletes' NIL in licensing and marketing programs, facilitating opportunities on behalf of the student-athletes, while not limiting individual NIL rights. All student-athlete participation is voluntary. Potential licensees interested in learning more should contact Jim Neish at TBG.
 
TBG, a brand management, marketing and licensing agency, will manage and administer the program as well as develop licensing opportunities on behalf of the student-athletes. With decades of collective management experience for some of the world's largest brands, TBG also manages group rights programs for the NFL, NBA and MLB players associations in the college space.
Products that combine team logos and player names and numbers have accounted for a substantial portion of licensed sports merchandise sales at the professional level for decades, and this program provides the same opportunities for collegiate student-athletes.
 
"NIL opens up exciting opportunities for student-athletes across college sports, and this group licensing agreement with Ohio University allows its student-athletes to capitalize on this new environment," said Rick Perko, Vice President of Program Development at TBG. "Ohio student-athletes are now able to financially benefit from their NIL through co-branded opportunities across Ohio's merchandising and sponsor portfolio. This also provides new ways for fans to support their favorite players."
 
Fans can expect to be able to purchase official Ohio University merchandise, including team jerseys with the name and number of their favorite Bobcats' players who have joined the respective group licensing program, once TBG enters into agreements with applicable school trademark licensees.
 
About The Brandr Group
The Brandr Group (TBG) is a brand management, marketing and licensing agency powered by a team with decades of collective management experience for some of the world's largest brands. TBG has emerged as the leading agency in group licensing programs, with rights to over 50 college athletic programs and their student athletes in the Name, Image and Likeness category including the biggest brands in college athletics. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes and events to cultivate, diversify and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit tbgusa.com.