Tim Doyle joined Ohio as the Associate Athletics Director for Marketing and Fan Engagement in September 2023.
In his current role, Doyle serves as the primary sport administrator for the men's golf program, while also over seeing the marketing and fan engagement areas in the athletics department.
As the Director of Advertising and Digital Sales at Oklahoma State University, Doyle served as the primary point of contact for digital marketing initiatives. In this role, he directly managed email, text, app, and digital ads, leading successful efforts that resulted in four consecutive football sellouts for the first time since 2017. Doyle achieved multiple significant milestones by selling out the student all sports pass for the second time in the program's history and was directly responsible for over $7 million in ticket and donation revenue. He collaborated extensively across departments, working with marketing, ticketing, sponsorship, and development, and contributed to the planning, scheduling, creation, and delivery of content.
At Utah Valley University (2019-2022), Doyle served as the Assistant Athletic Director of Marketing, where he played a crucial role in increasing overall ticket revenue by an impressive 225%. He was a key member of the Athletic Leadership Team, with responsibilities spanning marketing, ticketing, social media, and creative video. Doyle formulated and executed the marketing and advertising strategy for the department, achieving record-breaking attendance at wrestling matches and women's soccer games.
In his role as Assistant Athletic Director of Marketing at the University of South Dakota (2018), Doyle oversaw marketing, ticketing, and video production. He supervised a team of full-time staff members, graduate assistants, and student workers, significantly contributing to a program-high increase in overall ticket revenue. Doyle's leadership resulted in the successful sell-out of the first basketball game in program history and the accomplishment of three out of five football games with at least 95% of tickets sold.
As a member of the Senior Staff at Texas A&M University Corpus Christi (2016), Doyle created comprehensive marketing and promotions plans for all 16 Division 1 Intercollegiate teams. His efforts consistently increased attendance by over 30%, and he played a pivotal role as the point of contact for athletics regarding marketing, promotions, advertising, merchandise, graphic design, and trademark and licensing. Doyle also managed marketing budgets and cultivated a group of student interns to assist in running game day events.
In addition, Doyle served as the Assistant Director of Marketing at the University of Dayton (2014), where he played a vital role in increasing attendance for men's soccer and women's basketball. He managed a substantial sports marketing operating budget, conducted analytical research projects, and created strategic communication strategies. Doyle also orchestrated special events and served as a liaison for the band and cheer at various events, including the NCAA men's soccer tournament first round hosted by Dayton.
Doyle’s career began as the Fan Experience and Promotions Assistant at Ohio State University (2012), where he led marketing efforts for multiple sports, achieving the highest men's basketball attendance in program history. He managed sport marketing budgets, scheduled advertising and media buys, and directed in-game promotions. Doyle was also the marketing director for NCAA rifle championships and NCAA women's gymnastics regional, achieving the highest paid attendance ever at these events in Columbus.
Doyle graduated with an MBA from Texas A&M University Corpus Christi in August 2021, following the completion of a BBA in Marketing and Sport Management from Loyola University Chicago in May 2012.
