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Ohio Athletics Signs Long-Term Multimedia Rights Deal With Learfield IMG College

Ohio Athletics Signs Long-Term Multimedia Rights Deal With Learfield IMG College

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ATHENS, Ohio -- Ohio Athletics has signed an agreement with Learfield IMG College as the department's exclusive rights holder for both multimedia rights and licensing rights for the next 12 years, it was announced today. 

"We are pleased to continue our longtime relationship with Learfield IMG College, now as a new company," said Director of Athletics Jim Schaus. "The partnership will create revenue, build our OHIO brand and assist us as we work to best serve our students, coaches and fans."

Learfield IMG College has an established national presence and provides its collegiate partners with access to licensing and multimedia sponsorship management, including publishing, radio, digital and social media; fan engagement, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems.

Headquartered in Plano, Texas, Learfield IMG College is a longtime advocate for intercollegiate athleticsand the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions. 

"It's an honor to represent the Bobcats and their passionate fans through multimedia rights and (CLC) licensing," said Learfield IMG College President and CEO Greg Brown. "Jim has provided exceptional leadership the past decade, and we're looking forward to working closely with (Interim Director of Athletics) Amy (Dean) as well to expand sponsor opportunities and fan engagement to benefit the student-athlete experience."